Rebranding of K.I.T. packaging
-
History of K.I.T. began in 1999, in Kharkiv. The creators were united by a common goal: to offer the Ukrainian market fresh and high-quality fish and seafood without artificial preservatives and flavor enhancers.
Today it is one of the leading companies in the fish market.
The task was to create a flexible design system so that it be possible to adapt it to different forms of packaging.
-
*Original Package (before)
-
*New Package (after)
Keeping the core principle of flexibility in mind, we have created patterns from simplified geometric patterns applied to various types of packaging to add personality to each product while ensuring that they look holistic and are part of the K.I.T family.
-
The fish label pattern was inspired by the shapes of fish scales. The set of preserves is more diverse, therefore, instead of scales, lines are used as a pattern, which symbolizes the waves of the sea and shows the naturalness of the product.
